Alejandra Guzmán featuring Moderatto - Día De Suerte

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Increase Your Online Influence

How to Leverage Google+ and Increase Your 

Online Influence

Google+ is a platform that was rolled out by Google to connect the social lives of its enthusiasts. It has been proven that these days, many connections among people happen on the web. Google, at the time of its launch referred to it as a project, but not a product as many people would expect. This could be because they wanted to avoid it competing with other social networking products that have been in the market for longer. Its effect is to make sure that every Google product available for use is made social.

Google+ can be leveraged in a way that would improve your level of influence on the web. A good social marketing strategy should include this platform since failure to do so will potentially leave a big hole in gaining influence fast. Branding yourself is one of the best ways you can use to build and keep up relationships. You will be able to win more recommendations, and build trust within your Google+ circles if you invest time in working this online strategy.

Google+ is rich in excellent features that can provide a high quality social networking experience, if used. Some of the features available are real-time stream; circles to help organize your followers; Hangouts that offer excellent video chat and the Sandbar, notifying you about new updates to your Google+ feed. Others are photo uploads, Sharing, Your Profile and Tagging. Privacy and data liberation are also some of the top rate features which you will find.

Develop your brand on the web. Google uses the social media in assessing the quality of a website. Social media provides the best marketing secrets for people who are serious about developing their personal brand. Google+ makes it easier for you to succeed in your web-based marketing tasks. If you link your Google+ profile to the website's blog you will, discover your profile picture being displayed when your articles appear when a search is done. There are many ways which Google+ can influence your rankings. It has been proven they have huge influence on search results that are personalized. This helps in making sure that rankings have a connection to your inner circle appears higher when a search is done.This improves the opportunities which a person could have since they'll be rewarded for their authority on the web.

More people are getting to understand the reputation which a website has is not based on links alone. Those who engage in a lot of social media activity are better positioned to gain a better online reputation - this is because content shared by social media is an indication of its popularity. This could mean that people who ignore social media and other related technologies from their online marketing strategy will not achieve any benefit. With Google+, someone can get to the top of the rankings quickly with good content.

The promise which Google+ offers in search engine results is immense. It is being used amongst people who want to get their content properly optimized and indexed quickly by the search engine spiders. It is able to enhance the relationship between social and search by adding a layer of personalization. This will influence the search engine results directly and increase the chances of your content being clicked on.

And if you are interested in finding out more about Google+ and other critical ingredients of a strong marketing strategy plan, I invite you to visit my blog at http://strengthinbusiness.com/.

Social Media Buzz: 3 Things You Shouldn't Believe

Here are 5 common beliefs that you shouldn't buy:

1. Small businesses will not benefit from social media.

Social networks pave the way to connecting with people. No matter how small your business may be, involving in these connections can somehow provide an opportunity for you to market it. Since most people are involved in social media sites, chances are, they'll get to know more of your business especially when you show genuine interest in your social community.

For instance, if you just launched a new resto, you have to associate online with your customer like leaving a comment or tagging him or her in a photo of your resto. This can be seen by your customers' friends, thus, the marketing begins.

2. Social media marketing would only waste your time and effort.

If there is one avenue crafted by technology today that would allow people to communicate and connect with each other with just a tap of their fingertip that definitely is none other than social media. It has made connecting and communicating so much easier that even your friends back in secondary school can contact you. Thanks to social media, high school reunion organizers have been doing a more relaxed job.

So what does this have to do with business? Since the social media plague has invaded almost every people's home, it has then become one of the daily routines of most people. It has similarly influenced how people communicate and even give their opinions. And while people never see this as a waste of their time, so should your business!

This venue is the best place for your business to be advertised as it will simply be part of the many conversations and few cents people will talk about in their Facebook walls, Twitter profiles or their pin boards in Pinterest. Don't you want your business to be part of all these conversations?

3. Social media advertising is too intricate and it takes too much time.

If it hasn't caught your attention yet, even grade school kids are very much familiar and good in navigating through these sites. Now what makes you think that your probable customers see it as something difficult and complicated?

You'll only need to set up your basic company profile in these different sites and establish your online presence to get people to start talking about you. You don't need to be one expert in social media to post excessive tweets and status updates.

Your work as a manager shouldn't take much of your time. You just need to pay attention to the criticisms; comments and opinions said about your business and find a way to address them through your sites. When you learn all these, managing your social media shouldn't be that complex and time-consuming.

Bonnie Dell Doguiles is a registered nurse with a Masters Degree. She has practiced her profession as a college professor in one of the well-known universities in the Philippines. She writes various informative articles on different niches like health and wellness and web development. For more of her work, check out http://www.frozenlemons.com/

3 Tips for Using Pinterest for Your Business

These are the 3 tips you need to attract more traffic to your website:

Tip Number 1: Create a board of your Catalogs to Bring in Sales

Create a board displaying a catalogue of your products and services as this is a great way to drive traffic to your site. You can then display a price on the pictures so people can click on it and go to your site to make a purchase. Without a price people can still visit your site but when they discover a higher price on Pinterest they might not visit your site and make a purchase. Another fantastic way to display your products on Pinterest is to create catalogs.

You can also post videos on this platform. If you run a business that does not involve always posting pictures, you can also post videos on it sharing your content. When people watch your videos they can come to your site and find out more about you. The most important thing is to leave a link of your website for people to easily know who you are and visit your website.

No matter the profession or business you are in to Pinterest is an opportunity to market your products and services.

A company which uses catalogs effectively is Macys. If you visit their Pinterest profile, you'll find pictures from several collections pinned on to many pin boards as catalogs.

If you are in a service based business you can also put your services and products as pins and Brian Tracy is effectively doing that.

Tip Number 2: Pin Offers

You can create a board for almost anything. Do you have any latest offers on your products? Create a board displaying them. These can be in the form of free offers. Your fans will be very interested and excited about it that they will repin, like and comment.

Tip Number 3: Use Pinterest Creatively

Pinterest is relatively a new Social Media Platform and there are a lot of ways of using it to grow your business. All you have to do is to come with creative ways of using it. Have a look within your industry and find out who is using Pinterest very effectively and learn from them.

Pinterest has a lot of benefits to help grow your business and drive traffic to your website. If you need more help in its implementation always seek the services of a good Digital Marketing Company.

To help you catapult your business using Social Media, visit http://www.tinakyei.com and claim your free gifts: Catapult Your Business With Social Media Ezine 7 Day Video Training Series; Top 7 Keys To Attracting More Clients Online MP3 and a FREE chapter of my eBook "Catapult Your Business In 30 Days With Twitter".

The Biggest Mistake Mompreneurs Make in a Social Media Campaign

Managing a business at home seems like a cool idea most especially for those who can't leave their kids behind. This is the main reason why the number of mompreneurs is increasing as days pass by. There are more and more moms, who would like to earn money, while at the same time, care for their kids. If you are one of these moms who are managing a business online, how do you manage your time?

Managing a business at home is not very easy as it might appear given that moms have other tasks to attend to. They have to look after their kids, they have to do their duties as wives, they have to do household chores and the like. However, these reasons should not be enough for you to quit your business. Of course, every one of us needs money, and a business is a source of good income.

Obviously, for you to earn from your business, you have to market it. There are many ways by which mompreneurs can market their business, one of which is the use of social media campaign. Social media sites are very important in business marketing as they can help a lot in terms of reaching your potential customers. With the use of such sites, you can reach lots of people in just a short period of time. As opposed to the traditional way of advertising, using social media sites require a little time only. You simply need to post an update about your business, share it with your friends and your friends will do the rest. It is as simple as that.

However, it should be noted as well that even though this marketing strategy is very easy to use, there are still some who don't gain success with it. This is mainly because some are doing it the wrong way. Most mompreneurs are not consistent when it comes to their social media campaign and this is perhaps the biggest mistake that they make.

In order for your social media campaign to yield good results, you have to be consistent. This only means that you have to devote a little time per day just to update your campaign. Make sure to post new updates daily. If you have new products, make sure to post an update about it. This way, people will not miss any of your items.

Aside from updating your post daily, you also have to interact with your readers or viewers. Be there when they have questions. Chat with them personally. Say for instance, if you are using Facebook to market your business, you can message your readers and ask them how they do. Make them feel that they are important, and surely, sometime in the future, they will buy from you.

Mompreneurs are among those who are making use of social media sites in business marketing. Take note, these sites can help a lot; however, the result still lies on how you manage your campaign. If you like your campaign to be successful, make sure to avoid the mistake as what was mentioned in this article.

Check out my work at home mom vlog at http://www.youtube.com/RichMomBusiness

Impact of Social Media on Local SEO

Till not so long ago, social media didn't play much of an important role in Search Engine Optimization. But things changed like they always do. Till now, SEO companies were busy doing back linking, anchor text placing, local listing etc. But now more and more importance is being laid on +1, "follow us on... ", like, share, re-share etc. We can no longer treat social media and SEO as two different and separate entities. They have become so much interwoven that we have to carry the burden of both together.

Check In: It has gained importance for everyone, be it Google or Facebook. Google uses web citations to verify the exact location and pinpoint it on Google local pages. It helps them to serve you better with more local entries, say a movie theater running Batman or best place to have a candlelight dinner.

Geo tagged Media: Most Smartphones, if not all, tags the document with where it was created. For example, if you take a photo with your Smartphone, knowingly or unknowingly it is tagged with the location. This feature can be turned off but many just don't care. When uploaded, the meta data is also uploaded to sites like flicker or Picasso.

Adds and Shares on Google+: This isn't as important as the other factors but some old theories are at work here. Google counts the number of shares of any posted article of news. What's more, it also checks who are sharing those and how fast the news is spreading. If guys having some weight share or re-share it, it spreads fast then in all probability, your rank will improve.

+1′s on your Website: Do you have those +1 buttons on your blog or website? If not, it is better that you have one now. +1s, believe or not, have equal importance of getting a 'share' or 're-share' on Google plus. Again the same points, depending on who is giving you +1 and at what pace you are receiving those, you receive a boost in ranking.

Twitter follower and Facebook shares: It is important to pay similar attention to every popular Social Networking Site like Facebook, G+ and Twitter. Google verifies the popularity and importance from each of these sites before deciding your rank. Points like how many twitter followers you have, how many likes did you receive in Facebook, how relevant were those who followed or liked your content, how fast are you gaining or losing followers are all decisive factors in determining your rank.

Local SEO, which is an integral part of Search Engine Optimization is dependent on Social media more than ever now. The newly grown interest has given birth to niche professions like Social Media Optimization (SMO). As Google keeps on improving the user experience, like it is committed to do, we can guess that SMO will have a bigger share of attention from the SEO practitioners in the near future.

SMO or the social media optimization has gained much importance to serve better local search results. Apart from traditional SEO practices, new details about the users are coming up and defining how they will receive the search result.

Twitter - My First Month

Like most things I attempt to learn, I dived into the deep end of the Twitter pool and hoped I would start swimming. After swallowing a lot of water, I finally have made it to the side of the pool where I can drag myself out, rest, review and plan my next dive.

I read very little before I started. I was put off by all of the self proclaimed experts. I am certainly not an expert either, but others may be able to learn from my many mistakes and the few things I've learned so far. Whether you are a newbie or you have been using Twitter for a while, I would highly recommend reading the help and other documentation available from Twitter.

When I started I had no idea how to get someone to follow me, but I new if I was going to use social media to market anything, someone needed to be paying attention to me. I read somewhere that people would follow you, if you followed them. For the first week or so, I was a following fool. I followed every one I could see. It's easy to understand why this tactic seems successful to newbies. It works! I began getting lots of followers!

I need to follow experts and well respected pundits in the area I want to write about. I need good sources from which to curate posts and tweets. I understand most of those sources won't follow me and, if they did I would be a lost little voice among their thousands of followers.

I need followers because I want promote my blog. Hopefully through my blog and re-tweeting content interesting to my followers, I will gain credibility as authority in my field.

Like many people, I have a natural curiosity about many subjects, especially those that are related to my livelihood. I wasn't interested in what they were promoting, as much as how they were promoting it. It wasn't until I hit Twitter's first following limit of 2000 that I realized I needed to be more selective about who I followed. Twitter keeps a tight lid on the formula for getting past this limit but, many believe it is a ratio of "followers to following" that is near 90%. In other words: You will need 2000 followers before you can follow 2200.

I needed to start dropping some of the people I followed that were not following me. Twitter didn't seem to provide any method of identifying my non-followers, but after some research, I found tweepi. Tweepi is an essential part of managing my Twitter account now. The free version allows you to easily flush your "unfollowers", follow your followers, and identify inactive followers. I don't use the premium version yet, but I plan to. It has many more tools and features that will help me automate many tasks I am doing manually now.

Ultimately, I want to earn a living. I want to design websites, support small business networks, and develop a residual revenue stream from advertising on my blog. I believe most tweeps have similar motives. However, there is a kinship that can form between people with like desires. Somewhat unexpectedly, I have begun a few fledgling relationships with fellow tweeters. Maybe for an old cynic like me, there is something "social" about Twitter after all. I hope so. That may turn out to be the most satisfying result from Tweeting.

I am still learning, and doing a lot of it the hard way too! I will write again soon to tell you about more of my mistakes. In the mean time, I will be trying to learn as much as I can about using Twitter effectively. Please leave comments and suggestions. I can really use them! Oh yeah, I almost forgot; you can follow me on Twitter @tcledford.

For more about Tom Ledford:
Tom Ledford, Owner
South Side Tech
http://www.southsidetech.com
3849 Wyndsong Trl
Lexington, KY 40514
859-577-2403
Blog: The Practical Computer - http://praccomp.southsidetech.com
Twitter: @tcledford

Integrated Social Media - CRM - Analytics Model

Social Media is the buzz word in today's world. There has been an increased participation across the world on this web-based and mobile based communication medium. This provides an interactive platform among communities, organizations and individuals where people can share and interact with their view points, feedback, criticism and accolades about their various experiences on various products and services.

As the social media has become a new channel of information exchange among individuals, this has become a modern channel for various companies to understand and serve their customers and manage their customer's experience proactively.

The need of the hour for the companies is to engage with the customers over social websites (micro blogging sites like Twitter or social networking sites like Facebook, Google+ etc.)

1) Listen to customers what they say in the public forum

2) Gather data related to the customer issues and concerns or detect the customer's perception about the company

3) Mapping the gathered data to the existing/ new customer information

4) Analyze the data available from social media

5) Provide solution to the customer

6) Analyze the information to develop proactive actions and measure the effectiveness of the engagements.

This emphasizes the companies to have an integrated model of "Social Media - CRM - Analytics".

Integrated Model

Setting up Social network platform

Step I: The first step is to establish the Social network ecosystem to gather the data from various social platforms. The platforms can be widely classified as:

1. Company owned Social Webs - these are the social web platforms which the company has built in for collaboration, support, new idea generation, product marketing or branding
2. Third Party Social Webs - these are publicly available social websites like Twitter, Facebook, LinkedIn, Google+, Flickr etc.

For example:

Scenario 1: If a person writes a comment on twitter about a company, the information needs to be identified and captured.

Scenario 2: The Company has created a dedicated social web where the users of the company's products/ services are enrolled - and one of the members posts an enquiry or comment. This information needs to be categorized and captured in the system

Processing the data in CRM

Step II: The data from the social network is extracted and transferred to the CRM system

Step III: The data is classified as Query or Comment in the CRM system

Step IV: Based on the query/ comment type, a service request is created in CRM

Step V: The case is auto assigned to a Customer service representative

Step VI: Query knowledgebase is created. Service reps refer the knowledge base to solve the query and post the solution to the social network as a reply

Analytical insights

The following analytical insights can be built up:

1. Measure the success across the social channels - identifying the social web which is attracting maximum customer footprint. Evaluate between the web communities, blogging sites and social networking sites and measure the customer attraction rates by each web communities.
2. Evaluate the average answer rate - the time taken to post the reply to the social network from the time the query is posted
3. Proactive incident communication - Based on the comment/query, communicate the customer or the community about any failure/ incident in advance
4. Proactive identification of customer dissatisfaction and identification of potential churn candidate
5. Evaluating customer behavior after interacting in the social media

Management Reporting

The following management reports can be built around the integrated model:

1. Call deflection rate - the reduction in the call levels in the Call centers due to diversion of customer queries to the social community self service
2. Average response time - the average time taken to respond a customer query or customer comment.
3. Customer participation rate - the rate at which the customers participate in the social web discussions. This will gauge the popularity or usability of the social media by the customers.

Outsourcing Social Media Campaign Management Increases Success

Marketing Dynamics has changed considerably thanks to the rise of the Internet. While a lot of advertising leading up to the Internet age was built on the need to communicate a message to consumers, companies today are actually able to have a conversation with customers. This is possible because of social media platforms like Facebook, Twitter, LinkedIn, and Pinterest. Companies that are not active on these platforms are missing out on the chance to; easily engage existing customers, create brand ambassadors, reach new customers, and conduct market research. A business can increase sales by being active on social platforms for a fraction of what it would cost to use sales consulting services to improve its sales force efficiency. However, it is best for the thousands of business owners who are unfamiliar with these platforms to hire an expert for online media campaign management.

While most companies might be able to find someone on staff that uses social media, there is a big difference between using these media forms for fun and using them to drum up business for an organization. Rather than spending time and money trying to get employees up to speed on social media best practices, a business should instead turn to a digital media campaign management organization to fill in knowledge gaps. Those who outsource this task to an online media campaign management organization do so for these reasons:

• Development and design: these firms help a company develop websites and mobile apps so that they are optimized for social media sharing. A website that has been properly search engine optimized can direct potential customers to the organization's social pages.


• Analytics: the metrics that determine whether or not a social media account is successful go far beyond how many "likes" a page has. A social media campaign management organization has analytics experience that most businesses lack.


• Content creation: one key component of a successful social web page is the creation and sharing of content that engages fans or followers. These organizations have content creation experts that can create written content and video content for a business.


• Monitoring: since social media pages allow consumers to say whatever they want about a business, there is no guarantee that what they say is positive. Media campaign management organizations address negative comments by responding to them quickly, or deleting them.


• Strategy: without goals and a plan for achieving those goals, organizations will see little return from their social media efforts. Digital media campaign management organizations will assess a company's current efforts and develop a plan for future success.

Once a business has improved its social media efforts with the help of these experts, it will be ready to reap the benefits of an improved social presence. Businesses can invest in sales consulting services from these same organizations so that the sales efforts will compliment the online media efforts. Any business that recognizes the importance of social sites cannot afford to figure it out as they go. Instead, they should reach out to a campaign management organization to make sure that this task is taken care of.

Organizations that administer social media campaign management will help companies with strategy, analytics, and even sales consulting services.

Five Tips Essential To Social Media Marketing

The following five tips are essential to establishing yourself in the social media marketing world and to sustaining success. I hope you find these tips useful and productive.

1. Get visitors to interact with you. It's good you have visitors; however, it is important to keep them connected. Post content and contests that will engage them and encourage them to return. Web users are impatient for quick information and generally review pages quickly and stick around only if something piques their curiosity. They will only follow your social media profile if you provide interesting information. When starting out, consider a sweepstakes or posting educational content. Most people are interested in learning new things. Use your site to share your knowledge and expertise.


2. Ask your visitors to share their thoughts and give you their opinions. Everyone wants to feel their thoughts are worthwhile and heard; if you listen and thank them they will return to your profile time and time again. Regularly post questions your visitors can answer in one or two words. Request information about their personal likes and dislikes. You will get some great responses.


3. Make sure the content and information posted on your profile is of high caliber. People will not read poorly written material or material that is uninteresting, nor will they return for more of the same. You will become a "favorite" when your content is fresh and stimulating and people like what you are offering. Capture their interest by providing tutorials, contests and great videos. Keep your posts concise. People are looking for quick and easy-to-read content that offers a unique perspective.


4. Respond to concerns and questions quickly and objectively. It is very important you respond calmly and professionally, especially, if someone is disgruntled and leaves a negative post. The manner in which you respond to different situations can be a decisive factor if someone is considering placing an order with you. Give them a reason to feel comfortable about doing business with you.


5. Constantly review what your competitors are doing and use the best ideas. Every brand and company has competitors so use them to your advantage. What techniques are they using to draw new customers? Very important--make sure you review the visitor's comments. You'll discover what people really think is good and bad about a company.

Use the information provided in this article and become a winner! Be interactive; ask for comments; post informative, well written and unique information; respond to concerns quickly and professionally; and stay abreast of your competitor's strategies. Social media marketing requires effort on your part. Take the time to get it right. Applying these tactics will greatly increase your company's chances of success.

George Wilson operates an internet marketing and SEO consulting firm that specializes in helping small to medium size businesses acquire more clients by using new media marketing. George possesses an extensive background in SEO Services and is accredited as a project management professional. His success is a testament of his commitment to his customers. If you are ready to take your campaign to a higher level, visit his site at SEO Management Group or contact him at +1-832-449-6450.

via +juan leon

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